Turn Facebook and Instagram into a powerful source for moving leads
Thanks to a much stronger algorithm that can accurately target people who need moving services, Facebook ads have improved significantly over the last couple of years. Another key change is the user base, as people on the platform are mostly adults who actually need these services. On top of that, Facebook has built trust, users feel safe to make purchases and search for different services directly on the platform.
36
Moving Companies
We have helped 36 moving businesses
in the US to grow their company.
95%
Client Retention
Our clients stay with us
after 12 months of working together.
32,880+
Moving Jobs
In the last three years, we have generated
new moving jobs for our clients.
What are the meta ads?
Facebook Ads and Meta Ads are packaged together under Meta Ads.
Facebook Ads
Facebook Ads are an ideal place for reaching a wide range of homeowners, families and adults who are most likely to need moving services. Detailed targeting based on location, interests and behavior makes it easy to reach people who are actively considering moving. Facebook also offers powerful retargeting through Meta Pixel, making it easy to show your ads to people who already interacted with your website, but at that time weren’t ready to move just yet.
Instagram Ads
Instagram Ads are highly visual and great for grabbing attention quickly. For moving company owners, this means you can showcase your team, moving process and testimonials through photos and short-form videos. Instagram audience is slightly younger, making it a perfect place for reaching renters, first-time movers or younger families planning to relocate. Quick lead generation through story ads and direct messaging creates an even more personal way to connect with potential customers.
Meta ads compared to search ads for movers
Both Meta Ads and Search Ads are powerful tools used to reach new clients, and combining them together is the best way to constantly generate new leads.
Display Ads (Facebook and Instagram)
Meta ads let you reach potential clients where they spend hours each day, on Facebook and Instagram. These ads allow precise targeting by location, demographics, interests and behavior, so your ads show only to people most likely to move. By utilizing targeted ads, you can get in front of people who are not yet actively searching for moving services, but are likely to move in the near future.
Search Ads
On the other hand, Search Ads appear to customers actively searching for moving services, where user intent is the main starting point – these people already know what they want. They are highly effective, but only when people type the right keywords. Combining them with display ads can be a powerful tool for constantly generating new leads.
Proven Results. Happy Clients.
Check out real testimonials from our clients in Arkansas, Toronto, and Miami. Learn what changed for their business – and if you’re still unsure, you’re welcome to speak with them directly.
Three key elements of successful meta ads
When crafting a perfect Meta Ad that will stand out and drive results, make sure you grab attention with strong visuals, emphasize your benefits with clear messaging, and show your happy clients.
Strong Visuals (Videos)
Ad’s visuals are the first thing that your potential customers notice, so have that in mind while crafting your next perfect ad. High-quality, short, dynamic videos of your team, moving trucks and successful moves grab attention and instantly build trust. With authentic videos, you can demonstrate how carefully you handle belongings, how efficient your team is and how stress-free a moving process can be. Using strong visuals, people are far more likely to remember your ad, improving engagement and increasing the chances that someone will click to learn more or even request a quote.
Visuals are the first thing people notice
Authentic visuals grab attention
Videos showcase your moving process
Strong visuals improve engagement
Clear Messaging
While strong visuals are important to grab attention, your ad won’t convert much without clear messaging. Use concise phrases emphasizing key benefits that explain what makes your service stand out. Be sure to include advantages like speed, reliability or specialized services you provide. Your messaging should answer the most important question a potential client can ask: “Why should I choose you for my move?”. And most importantly, clear calls-to-action encourage people to take the next step, ensuring your ads lead directly to request forms and bookings.
Clear messaging boosts conversions
Use concise, strong phrases
Emphasize key benefits that you offer
CTAs encourage people to act
Social Proof
Your moving service often deals with belongings that are highly valuable to people who need to relocate them, both financially and emotionally, and that’s why they want to work with a company that others have already trusted. Showing positive reviews, video testimonials and success stories in your ads improves credibility and helps people feel confident to choose your company. Seeing real people vouch for your service makes your company feel reliable and trustworthy in a way that a polished ad alone cannot. Social proof can be a deciding point, turning people’s interest into action.
Make your company feel trustworthy
Showcase positive reviews
Video testimonials improve credibility
Social proof can be a deciding point
Why movers Need To Invest In meta ads?
Highly targeted reach
Targeting by location, demographics and behaviors allow you to reach the exact type of audience most likely to need moving services.
cost-effective marketing
Compared to traditional advertising, Meta Ads deliver significant results at a lower cost, and the budget is always in your hands.
early customer engagement
Get in touch with potential clients before they even pick up the phone and capture leads early in the moving decision process.
brand awareness
Even if someone isn’t ready to move today, seeing your company over and over builds reputation and trust.
generate quality leads
Click-to-call buttons and website integrations withing your Meta Ads make it easy to capture high-quality leads.
personalized messaging
With Meta Ads, you can speak to different audience (first time movers, families or businesses) using personalized messaging.
retargeting power
Retargeting ads keep you in front of the people who already interacted with your website, increasing the chance of booking.
boost conversions
With optimized campaigns and strong targeting options, Meta Ads are designed to generate high-conversion leads.
Track Your Ad Campaign Results
Monitoring your Meta Ads performance is essential to getting the most out of your ads. By knowing what‘s working, you can allocate your budget towards campaigns that regularly bring you new jobs.
Cost-Per-Click (CPC)
See exactly how much you are paying for each click to your website or quote form that comes from a specific ad. Lower CPC means you are getting more traffic, without increasing your budget. High CPC is a sign that the campaign should be closely inspected and improved.
Conversion Rate
This is the percentage of visitors who take action, such as filling out a quote form or directly booking a move. By utilizing this metric, you can understand which ads and audiences generate the best result.
Return on Ad Spend (ROAS)
This metric makes it easy to see exactly how much revenue is generated for every dollar spent on Meta ads. Identifying the ad that delivers the highest return makes it easy to adjust the budget towards those campaigns and see measurable business growth.
Check our Meta ads for movers Results
Don’t take our word for it…
See what our numbers are saying!
AMS moving and delivery
North Little Rock, Arkansas, US
Website Built To Convert Visitors
SEO For Long-Term Lead Growth
Google Search Ads Campaign
GBP Optimization & Management
CRM Management & Tracking
Email & SMS Marketing
Positive Reviews Management
2
new trucks
37
NEW MONTHLY JOBS
102
NEW LEADS & CALLS
17.5$
LEAD COST
Prime movers
Miami, Florida, US
Website Built To Convert Visitors
SEO For Long-Term Lead Growth
Google Search Ads Campaign
GBP Optimization & Management
CRM Management & Tracking
Email & SMS Marketing
Positive Reviews Management
1
new trucks
28
NEW MONTHLY JOBS
83
NEW LEADS & CALLS
29.7$
LEAD COST
Coraza Movers
Nort York – Toronto, Ontario, CA
Website Built To Convert Visitors
SEO For Long-Term Lead Growth
Google Search & PMax Ads Campaign
Meta (Facebook & Instagram) Ads
GBP Optimization & Management
CRM Management & Tracking
Voice AI Agent For Inbound Calls
Email & SMS Marketing
Positive Reviews Management
4
new trucks
115
NEW MONTHLY JOBS
578
NEW LEADS & CALLS
20.1$
LEAD COST
Creating a successful ad copy for movers
A strong ad copy is the backbone of any Meta Ads campaign. Grab attention by highlighting your unique selling proposition, showcasing positive reviews, and making people act now using strong CTAs.
Highlight Unique Selling Proposition
Clearly show what makes your moving stand out among the competition. Fast service, guaranteed satisfaction or specialized moves, your unique selling proposition should be clearly visible, so potential customers can see what kind of service they can expect.
Social Proof
Show how people feel about your company – whether it’s star ratings, verified reviews or even better, video testimonials, social proof encourages prospects to take action. Seeing that others had a positive experience makes them more likely to book your services.
Call-to-action
Don’t just list your key benefits and testimonials – clearly guide potential clients to take action by using strong CTAs. Whether it’s “Call Now” or “Get a Free Quote”, direct CTA ensures your ad makes it easy for people to act now.
Time-Sensitive Offers
Motivating people with limited, time-sensitive discounts, seasonal promotions or exclusive offers can encourage people to reach out now instead of later (or never). Ads with clear deadlines are faster at generating quality leads.
Why We Are experts in meta ads for movers?
PROVEN STRATEGY
Our campaigns are tested and optimized do deliver consistent leads specifically for moving companies.
SCALABLE GROWTH
We can always start small, and when the results are clearly visible, we can scale your budget to generate even more jobs.
INDUSTRY EXPERTS
With years of experience working with moving companies, we know what works when creating a powerful ad.
NO HIDDEN FEES
With transparent pricing, every dollar you spend on ads is accounted for with no surprising fees.
NO CONTRACT NEEDED
We strongly believe in working together only if you are getting results – you stay with us because ads are booking new jobs.
RESULTS GUARANTEED
Our proven campaign strategies and experience in optimizing Meta ads are guaranteed to deliver new leads and jobs.
15+ YEARS OF EXPERIENCE
We’ve been running meta ads for quite some time now, and we are eager to use that knowledge into crafting a perfect ad for you.
1 MOVER PER SERVICE AREA
If we are working together, that means you have all of out attention when it comes to your service area.
Meta Ads Guide for movers
Creating an ad on Social Media is not a one-time job. It’s a continuous process and we are here to guide you through every step of it.
SETTING UP a Facebook Ads account
Verify Domain and Business
Before running ads, it’s important to verify your website domain and business inside Meta Business Manager. This shows Facebook that you are a legitimate business and gives you full control over how your website content appears in ads. Domain verification usually takes just a few minutes by adding a small piece of code or uploading a file to your website.
Add Facebook page and Instagram
Inside Business Manager, connect your Facebook Page and Instagram account, so all your ads can run from your official business profile. This allows potential customers to message you directly and keeps all activity linked to your brand. If you don’t connect there accounts, your ads might appear less credible and you will be missing engagement opportunities. Be sure to keep those pages up-to-date by adding fresh content, authentic photos and videos, showing your team in action. It makes you look professional, trustworthy and potential clients are more likely to choose your services.
Adding Meta Pixel
Meta Pixel is a piece of code placed on your website that tracks user behavior. For a moving company, this is valuable information because when Facebook analyzes what kind of people engage with your website and book jobs, it can automatically target more people like them. Without the Pixel, you are essentially running your ads “blind” and missing the chance to optimize campaigns for more quality leads.
landing page
Top Bar
Your top bar should make it simple for visitors to reach you. Show your phone number, email address and social media icon at the very top, so potential clients don’t have to search.
Header
The header is usually the first thing people notice on your website. It guides visitors toward the most important content. You should put your logo prominently, because a professional logo instantly reassures people that they are dealing with a legitimate moving company. Navigation should be simple, with clear links to service details, service areas, about us and contact page. To encourage action, include a clear call-to-action button like “Get a Free Quote”.
Content
The content of your website should answer questions visitors may have, build trust with authentic photos, video testimonials and convince visitors to choose your company for their moving services. Start by establishing authority through your years of experience, licenses and strengths. Show people that their belongings will be in safe, professional hands.
Highlight your benefits
Explain what makes your company different, things like affordable rates, insurance, stress-free moving process and last-minute jobs are all strong selling points. Reassure them with authentic photos of your team in action connecting your visitors with the people who will handle their belongings.
Trust signals
Trust is built even more strongly with video testimonials of happy clients. Hearing real people describe their positive experience ads emotion that written reviews cannot match. Embedding your best Google reviews directly on your website provides additional credibility, proving that you deliver on your promises. be sure to display certifications, licenses and professional memberships to reinforce credibility.
Transparency
Transparency is key in the booking process, so make sure to outline the steps clients can expect, from submitting a request to moving day. Share your pricing clearly, breaking down rates or offering free estimates to eliminate confusion. Provide a service area list so clients know exactly where you operate.
Footer
The footer can be one of the most powerful places for turning interest into action. Use this space to share a short “about us” summary that reminds visitors what you stand for and why is your company different. Repeating your list of services here is a great way to reassure people into taking action. Always include a final call-to-action, so you don’t miss the chance to capture leads before visitors leave. Contact information should be easy to find, with your phone number, email, address and business hours clearly displayed. Finally, quick links to your terms of service, privacy policy and contact page make your website simple to navigate.
SETTING UP YOUR CAMPAIGN
Choosing Campaign Objective
Every campaign needs a clear goal that aligns with your business priorities, whether you want to generate new leads, boost brand awareness or increase website traffic. Setting the right campaign objective ensures your ads are set to deliver the results you want, not just impressions. Since you are trying to attract people who need moving services, the campaign objective should be optimized for lead generation.
Conversion Goal
When running a campaign, it’s crucial to have the Meta Pixel properly set up. Every time a lead is generated, Facebook will collect valuable information about the type of person who became a lead. Based on that profile, Facebook’s algorithm will find more people with similar behaviors, such as those who visited certain pages or searched for related terms. This way, Facebook learns who your ideal audience is and optimizes the campaign to reach more of them, increasing the chances of capturing even more quality leads.
Setting Up Your Ad Set
When setting up Meta Ads, pay close attention when selecting your audience. The audience shouldn’t be too narrow, so make sure the location you choose has at least 100,000 people. Facebook works better in finding quality leads with a larger audience size. If the audience becomes too broad, you can narrow it down by adding interest like “moving services”, but leave age and gender open.
Budget
When it comes to budget, $20-$30 per day works, though $50 would be an ideal starting point. You can also add custom audiences, such as people who visited your website, engaged with your social pages or watched less than 3 seconds of your video, so you can retarget people who already showed interest in your services.
Designing Your Ad Creative
Be very thorough when creating your ad. Make sure to include elements that gain the viewer’s trust, show that you are reliable and safe, highlight your services and guide viewers to take the next step.
Start With Trust and Experience
People want to feel confident about who will handle their belongings, so highlight what makes you competent: mention years of experience and the number of successful moves you’ve achieved. If so, mention that you are a family-owned business, as it helps connect with your audience even more. If you have video testimonials from satisfied customers, be sure to include the best ones. 5-star Google reviews are always reassuring to see, so make sure to include those as well.
Show Reliability and Safety
In your ad, clearly state that your team is trained, highly professional and fully licensed and insured. Phrases like “your belongings are safe with us” or “stress-free move” reassure potential clients that they won’t be left with damages.
Highlight Services and Flexibility
Your ad should make it clear what type of moves you handle, whether it’s local, long distance, residential or office. Mention extras like packing, unpacking or last-minute moves. Customers like to see that you can adapt to their needs, so make sure it’s clear that you can work in different settings.
End With a Strong Call to Action
So people watched your ad, congratulations. Wouldn’t it be a shame if they are left confused about how they could contact you? Always guide them to take the next step, and offer different ways to do so. Include your business phone number and show them the process of requesting a free quote on your website, so there is no confusion in taking the next step.
Tracking and measuring performance
Once your campaign goes live, it doesn’t stop there. In order to see what’s working and what is not getting results, you need to monitor key performance indicators: Click-through rate (CTR), Cost-per-click (CPC), Conversion rate and Return on Ad Spend (ROAS). Let’s break them all down.
Click-through rate (CTR)
CRT shows how engaging your ad is by measuring how many people have clicked on it. If your CTR is low, you might want to consider changing your visuals, content and calls-to-action to drive more qualified leads to your website and quote form.
Cost-per-click (CPC)
CPC tracks how much you pay for a single click on your ad. Naturally, you want it to be as low as possible, while still targeting the right audience.
Conversion rate
Clicks on ads don’t necessarily bring you new jobs, and that’s why you need to count on the Conversion rate. It measures how many clicks turn into actual leads and booked jobs. A high conversion rate indicates that your ad and website are set up properly and are doing a great job in attracting new customers.
Return on ad spend (ROAS)
ROAS calculates the revenue generated from your ads, in comparison to what you spent on a campaign.
What Movers Say About Our Meta Ads Strategy
We are a 5-star-rated digital marketing agency specializing in Meta Ads for moving companies. See why other movers trust us to boost their online visibility, leads, and bookings.
tips for quality ad campaign for movers
OPTIMIZE FOR MOBILE
People are mainly using phones to access social media, so make sure your ads look great especially in vertical format.
CREATE SHORT-FORM VIDEOS
Using authentic, dynamic, short form videos is the best way to quickly capture attention and showcase all of your perks.
HIGHLIGHT KEY BENEFITS
Stand out from the competition by showcasing your strengths, so potential clients know why they should choose you.
SHOW SERVICE AREAS
In order to attract local leads, clearly list neighborhoods, cities or wider regions in which you operate.
CTA BUTTONS
People may see your ad, but without proper guidance for a next step, even if they are interested, they’ll just scroll away.
ENGAGE WITH AUDIENCE
If your ad got attention and people started reacting to it, be sure to respond promptly and answer any question that may rise.
RETARGETING STRATEGIES
People who left your website aren’t necessarily gone, so by retargeting them on social media, you might capture their attention again.
MONITOR COMPETITORS
See what competitors are doing with their ads, get inspired and try to improve your future campaigns.
DIY VS. Moving Company Meta Ads Agency
When it comes to Meta Ads for your moving business, you have two options: doing it yourself or hiring an agency with experience. Each approach has its upsides and downsides.
Do It Yourself Meta Ads
Managing your Meta Ads on your own can save you money upfront, and it gives you full control over your campaigns and ad strategy. However, in order to get impactful results, you will need to learn technical optimization, targeting, and research keywords, which is going to be time-consuming, especially when it comes to constant testing to understand what works best for your business, which can cost you a lot of money if you don’t know what you are doing.
Saves you money upfront
Full control over ad campaigns
You need to learn ad optimization, targeting and keyword research
You will lose a lot of time testing and analyzing campaigns
High risk of costly mistakes
Meta Ads Agency For Movers Only
Partnering with an experienced agency saves your valuable time and allows you to focus on running your business. Our professional team handles everything, from research and campaign setup, to ad optimization and performance analysis. With proven strategies, advanced tools and industry-specific knowledge, we will maximize your leads and return on investment, while reducing the risk of costly mistakes.
Saves you valuable time
The professional team handles everything
Proven strategies and advanced tools
Industry-specific knowledge
Low risk of mistakes
Cost of running Meta Ads For A Moving Company
How much you should invest in Meta Ads depends on your budget and local competition.. However, we guarantee this investment will pay off in the long term!
No Setup Fee & Long Term Contract
We don’t charge upfront setup fees and we don’t lock you into long-term contracts – we work together to bring you more leads and booked jobs. That means we will start improving your online presence immediately, while giving you the flexibility to continue working with us only if you are fully satisfied with the results. Our team manages every aspect of your campaigns, so you can focus on running your business.
Investment, Not Expense
Think of Meta Ads as an investment in your moving business, not just another cost. Our strategies are specifically customized for moving companies, making sure your ads reach the right audience and generate more leads. The best of all is that you are in full control of the marketing budget, while our team ensures every dollar gets you closer to new customers.
common mistakes movers make with meta ads
NO CLEAR OFFER
Without clear and compelling offer, prospects won’t understand what sets your company apart and why they should choose you.
NOT FOLLOWING TRENDS
Trends are working for a reason. Don’t run away from video ads and lead campaigns, because it will cost you many booked jobs.
CHANGING ADS TOO OFTEN
Constantly switching your ads prevents them from gaining traction, and you are left without analytics to see what actually works.
BAD VISUALS
Low-quality images and videos reduce engagement and make your company look unprofessional.
POOR AUDIENCE TARGETING
Every paid ad is going to reach a number of people, but in order to get conversions, audience targeting must be setup correctly.
IGNORING METRICS
Without tracking performance and analyzing campaign results, you won’t know which ads are effective.
USING GENERIC PHRASES
Vague, overused phrases fail to capture potential customers attention, missing your chance to capture a lead.
NO CLEAR CALLS-TO-ACTION
Besides having a great ad, in terms of visuals and messaging, it all goes to waste if your don’t guide viewers to the next step.
FAQ About Meta Ads for Moving Companies
Still have questions about running Meta Ads for your moving company? Take a look at some of the most frequent questions we get.
Are Meta Ads better than Google Ads for moving companies?
Both platforms have strengths. Meta ads usually have cheaper leads, though Google leads can be higher intent, meaning you might get fewer leads, but more of those leads is going to turn into paying customers. People seeing your ad on the search page are already actively looking for moving services, while Meta keeps your brand visible through retargeting and ongoing exposure. Google brings in users who are ready to book, while Meta ensures they are constantly reminded of your unique benefits, special offers and testimonials of happy clients. Combining them gives you more leads and better return on investment.
How much should I spend on Meta Ads each month?
It all depends on your budget, service area, competition and lead goals. We suggest investing at least 20-30 dollars per day, but ideally, you should start with 50 dollars per day to notice measurable results.
How do I know if my Meta Ads are working?
By tracking key performance metrics to see how much you are paying per lead and how many of those leads are actually converting into booked jobs, which is the ultimate goal of every ad.
What kind of targeting works best for moving companies?
Use targeting by location to reach people in your service area who are most likely to need moving services. If the target audience is too broad, you can then narrow it down by choosing moving as their interest. There is no need to specify particular demographics, such as age and gender. You can even set up a custom audience, such as those people who already saw your ads on Facebook and Instagram, or even visited your website.
Should I use photos or videos in my ads?
Videos generally have a higher engagement rate. Showing authentic, fast-paced authentic videos is a great way to capture attention. Showcasing your team, moving process and video testimonials of happy clients builds trust, and with a clear call-to-action at the end of the video, you are step closer to getting a quality lead.
How long should I let my ads run before making changes?
Allow campaigns to run for at least 7 days, but ideally up to 1 month to gather meaningful insights before adjusting your ads. If you don’t get any leads even after spending 200-300 dollars, it means you are doing something wrong and that you need to change the campaign. In our experience, the price of lead should be 20-50 dollars using Meta Ads.
Do Meta Ads bring quality leads?
When properly targeted and designed, Meta Ads can consistently generate leads from people actively seeking moving services. In our experience, you can expect to see around 20% conversion when using Meta Ads. Overall, when you compare Meta Ads and Google Search Ads, you are looking at roughly the same price per booked job, so using both types of ads is a great way to constantly get leads that are closing jobs.
How to Start With Meta Ads Today?
In order for us to develop a tailored plan to improve your online visibility, we need you to set business goals and target audiences. Here are three steps for getting started.
01
short survey
First, make a short survey that helps us understand how your moving business functions and current Meta ads needs so we can identify the key areas where we can improve your online presence.
02
Strategy Call
Secondly, we’ll call and discuss your goals in more detail. We will review your current online performance and present a customized Meta ads plan that suits your business and budget.
03
Get found online
When we have come up with a solid Meta ads strategy, our team will implement it and improve your ad campaigns. Over time, you’ll notice increased visibility & traffic!