It’s no secret that legitimate, online reviews are the backbone to any successful moving company. Not only do they boost your Google ranking, they build trust with future clients and improve your conversion rates. But, have you ever asked yourself why it’s difficult to get legitimate reviews for your business? We’ll show you how you can consistently turn satisfied customers into a glowing 5-star review or testimonial.
Make it Easy To Leave A Review
When on a job, you probably have noticed that most customers want to help, or show appreciation in some way. Most don’t know how to do that, and it’s up to you to simplify this process as much as possible.
- In this modern day and age, you can use QR codes and add them anywhere you can. On your trucks, uniforms, business cards or similar. A quick scan from the client is all it takes to take them to your Google business profile or review page.
- You can send them a direct review link once the move is complete. You can do this via text or email, just don’t leave it up to them to ask for it because most won’t.
Ask for A Review in Person
If there is ever a right moment, it’s when your job is done. Ask a client to leave a review, when emotions are high and your crew just delivered on their promise.
- Train your team to ask in a polite and confident manner. It’s all about the right moment and the way the question is asked.
- Be casual and don’t make the client uncomfortable. You can say something along the lines of “Hey, if it’s not too much to ask and you’re happy with our service, we’d love to get your honest review”. You’re a small business and their opinion matters to you, so make sure they know it.
Follow Up Like A Pro
Everyone is busy, and your client will usually not leave a review the first time that you ask. That’s why you can set up an automated follow-up messaging system.
- You should send this text or email after one or two days once the job is done.
- On average, at least one of the five people you message will leave a review.
More Review From Families
If you’re moving for a family, you could try and get a review from all of them. Everyone is online and everyone with a Google account can drop a review on your profile.
- Make sure that you’re polite and ask all adults to leave the review.
- You potentially double or triple the review output from just one job.
Incentivize Your Team
Most owners are nothing without their team. If you expect your team to perform, or even ask for a review, you need to give them a reason why they should do that.
- Offer monetary incentives as a bonus per 5-star review
- If possible, create a leaderboard to create some friendly competition, just make sure you find the correct balance where teammates won’t try to sabotage each other.
Educate Your Customers
You might be surprised to know, but most people have no idea the impact reviews or testimonials have.
- After you ask for the review, explain briefly the importance of it, and emphasize how their review will eventually help you out, for free.
- Learn to be short and straightforward, you don’t want to be spending too much of someone’s time.
Leverage and Display Received Review
In order to put amazing 5-star reviews to work, you should let them show up on your website instead of just saying on Google. Use everything that you can, this includes testimonials, reviews or videos from your clients. Showcase them on your landing page, social media profiles and on your website in order to build trust with potential clients and prove your credibility.
- This boosts SEO since it counts as fresh content and search engines will treat all of it as trust signals which help improve local ranking
- Use schema markup or WordPress plugins to display star ratings in Google search results which will increase click-through rates and visibility.
Add Review Request to Your Job Checklist
When you add reviews to be a crucial part of your job completion checklist, that’s when you can expect to get results.
- Add a step to the checklist which makes review request a part of your process, not something you can “Maybe” ask for.
- Educate and make it become a habit for your dispatchers, office staff or moving team.
Conclusion
When you start getting 5-star reviews, you should now know that none It happened by accident. It takes consistency and the right strategy, such as making It easy for customers to leave their reviews, motivating and educating your crew or just using received reviews to boost credibility, build trust and show that you can get the job done. Start building yours today, and watch your business grow.