Build trust and authority with strong social media presence
Having a strong social media presence is all about constantly appearing in front of your customers, both past and future ones. Former clients are more likely to call you again after seeing you deliver successful moves time after time. At the same time, new people who follow your page today won’t necessarily need your services right away, but when the time comes, they will trust you to handle their move.
36
Moving Companies
We have helped 36 moving businesses
in the US to grow their company.
95%
Client Retention
Our clients stay with us
after 12 months of working together.
32,880+
Moving Jobs
In the last three years, we have generated
new moving jobs for our clients.
Importance Of Social Media for Movers
Being present on social media is mandatory if you want to build trust and connect with your audience. It’s about showing authority in your niche and engaging with your potential customers.
Understanding Social Media Platforms
It’s important to understand that not every social media platform operates the same way, or bring the same results. Each one has its own audience, strengths and disadvantages. Knowing how these platforms differ, allow you to focus time on the ones that actually attract potential customers.
Why Are They Important?
For moving company owners, social media is a great place to show people why they can trust you. Instead of just saying it, you can prove it by sharing real video testimonials from happy clients, before-and-after photos and the moving process itself, helping potential customers feel confident that their move will be safe and stress free. The more consistently you share authentic content, the more likely people are going to choose your company when it’s time to move.
Proven Results. Happy Clients.
Check out real testimonials from our clients in Arkansas, Toronto, and Miami. Learn what changed for their business – and if you’re still unsure, you’re welcome to speak with them directly.
Most important social Media for movers
Focusing on the right Social Media Channels is important in order to maximize visibility, connect with potential customers and drive traffic to your website.
With its massive user base of over 3 billion monthly users, Facebook remains unbeaten in the world of social media. The Facebook generation is growing up, and now the largest user group is in the range of 25 to 35 years old, but it also remains popular with the older generation, meaning you can engage with young families as well as retirees. Its advertising system allows precise targeting of people who are most likely to need your services, as well as retargeting those who already interacted with your site, increasing chances of collecting new leads.
3+ billion monthly users
Most users are 25-35 years old
Popular with the older generation
Precise advertising system
Retargeting options
This highly visual platform is used by 2 billion users every month. Being popular with the younger audience, Instagram is known for its high engagement and has a high potential for organic reach. This is a great place to share photos and videos of your crew, moving process, trucks before and after shots. Interactive stories allow engaging Q&A session and polls. Instagram ads run through Facebook system, meaning it can also be highly targeted at the individuals who need your services. Using local hashtags, you can have high organic reach within your area.
2+ billion monthly users
Younger Audience
High engagement and reach
Visually showcase your moves
High organic and paid reach
Tik Tok
Tik Tok is a video-first social media channel that quickly got to more than 1 billion active monthly users. It is fast paced, fun and trend driven, allowing you to be as creative as you’d like when sharing moving tips, behind the scenes, introducing team members or showing customer stories. It is popular with the younger generations, but not just teenagers – largest user group is 25 to 34 years old. With a powerful algorithm, even your first video has a potential of reaching a lot of people, especially in your local area, as it favors showing content to local users.
1+ billion monthly users
Video-first social media platform
Share engaging videos of your team
Most users are 25-34 years old
High local reach
benefits of using social media for movers
Connect with community
Being a local business, connecting with the people in your service area can significantly grow your customer base.
Increase website traffic
By including website link in your social media profiles, you increase chances of organic visits whenever someone visits your socials.
showcase testimonials
Video testimonials or written reviews from satisfied customers make potential clients more confident in choosing your services.
create ad campaigns
Advertising on social media can drive quality lead generation, as it offers targeting options, putting your ads in front of the right people.
Brand Awareness
The more consistent your online presence is, the more recognizable your brand becomes, which increases trust in potential customers.
behind-the-scenes
Being transparent with your moving process makes people more likely to choose you for moving their belongings.
highlight special offers
Special seasonal offers or limited-time deals get more visibility when shared on social media, making people book sooner.
beat the competitors
If multiple moving companies operate in your area, having a strong online presence can help you stand out.
not every platform is a good fit for movers
While being present on every social media platform may sound like a good idea, some of them simply won’t attract new customers, so you might end up losing your precious time.
LinkedIn is a professional network, great for posting formal content, job updates, business articles and industry news. While being present on this platform may give you insights about news and trends in moving industry, using it as a way to attract new costumers isn’t such a good idea. Users rarely look for local services such as moving, and advertising is going to cost you more when compared to other social platforms.
X (Previously Twitter)
X is a fast moving, text oriented platform used mainly for worldwide news and trends, and as such, it is not primarily a discovery platform for local services. It takes a lot of commitment and time to grow on X, and posts like moving specials or tips get minimal engagement and disappear quickly in the timeline.
Pinterest is a visual discovery platform where users find inspirational images and research ideas rather than immediately buy services. They might search for ways to pack their belongings, but rarely look to hire a moving company. Pinterest can be a good place for e-commerce, but when it comes to local services, it’s not a good lead generation platform.
Check Our Results with Moving companies
Don’t take our word for it…
See what our numbers are saying!
AMS moving and delivery
North Little Rock, Arkansas, US
Website Built To Convert Visitors
SEO For Long-Term Lead Growth
Google Search Ads Campaign
GBP Optimization & Management
CRM Management & Tracking
Email & SMS Marketing
Positive Reviews Management
2
new trucks
37
NEW MONTHLY JOBS
102
NEW LEADS & CALLS
17.5$
LEAD COST
Prime movers
Miami, Florida, US
Website Built To Convert Visitors
SEO For Long-Term Lead Growth
Google Search Ads Campaign
GBP Optimization & Management
CRM Management & Tracking
Email & SMS Marketing
Positive Reviews Management
1
new trucks
28
NEW MONTHLY JOBS
83
NEW LEADS & CALLS
29.7$
LEAD COST
Coraza Movers
Nort York – Toronto, Ontario, CA
Website Built To Convert Visitors
SEO For Long-Term Lead Growth
Google Search & PMax Ads Campaign
Meta (Facebook & Instagram) Ads
GBP Optimization & Management
CRM Management & Tracking
Voice AI Agent For Inbound Calls
Email & SMS Marketing
Positive Reviews Management
4
new trucks
115
NEW MONTHLY JOBS
578
NEW LEADS & CALLS
20.1$
LEAD COST
Our Social Media Strategy for movers
Running a social media profile can be overwhelming if you don’t have a good plan. By sticking to a proven strategy, you are making sure that you are set up for success.
Set up your social media profile
First Impressions Start With Your Profile Photo
Profile picture is the face of your business online, so make sure it represents you in the best way possible – whether you use a sharp logo, branded moving truck or your professional team, keep it clean, high-quality and consistent across all platforms.
Tell Your Story In The Bio
Bio is not just a description, it’s your pitch to potential customers. It shows people who you are, what you do and why people should trust you. Highlight years of experience, service area and your unique benefits in a short, direct and friendly way. Phone number and website should be clearly visible so people can contact you as soon as they visit your profile.
Stay Active
As soon as you create a profile on any social media, you should add a few posts to get things going – it shows that you are serious about your social media presence and makes you look more professional. Always post high-quality content, and make sure to do so at least twice a week. Engage with your audience promptly. whether it’s a comment on your post or a direct message.
Brand Consistency
Figure out a way to communicate with your audience online and stick to it on every platform. It should be a reflection of your brand personality and make people comfortable reaching out. Be consistent with logo, brand colors and style, as it builds recognition and trust.
Use Relevant Keywords
Using the right keywords in your bio, captions and hashtags boosts visibility on social media and search engines. Keyword like local movers, long-distance moving and your service area help customers find you when they search for movers on social media.
content
Being active on social media is even more important than just having a profile. Consistent posting keeps your company visible and builds trust with your followers. If you’ve run out of ideas, or want to introduce now types of content, here are some ideas that may inspire you.
Showcase Your Work
Highlight your moves by showing authentic photos and videos, whether it’s packing delicate items, loading a truck or delivering belongings safely. There is no better proof of good service than showing examples of real moving process.
Humanize Your Brand
People don’t just hire a moving company, they hire the people behind it. Sharing team introductions, behind the scene moments or even fun photo of your crew on the job helps followers connect with your brand on a personal level and makes them more likely to trust you with their belongings.
Fun And Relatable Content
Not every post has to be official and serious. Feel free to share pictures about moving struggles and short funny clips from doing the job. It can make your brand feel relatable and helps you connect with your audience even more.
Value Content
You can always teach your followers something useful, for example how to pack fragile items. Content like this builds your authority and positions your company as helpful and knowledgeable.
Trust And Authority Builders
Show that you are a professional and well established business. Share video testimonials of happy customers, written reviews and highlight years of experience. These trust signals make potential customers feel safe and confident in choosing your services.
Interactive And Engaging Content
Encourage people to interact with your post or stories, use polls (Which room is hardest to pack) and Q&A sessions (Ask us anything). High engagement keeps your content even more visible and interesting to your followers.
Lead Generation
You can always turn followers into customers by sharing special offers, discounts or time-sensitive promotions. Create posts that invite them to request a free quote and lead them to your website. Even if someone isn’t ready to move just yet, having a clear way of contacting you increases the chances the’ll reach out when the time comes.
tools to helpt you manage social media
Creating Visuals
Having a simple yet professional visuals helps you stand out in the world of social media. Canva is one of the most simple tools for creating social media posts and even short videos. It is intuitive to use and offers templates for every social platform. Video editing tools such as CapCut are perfect for making and editing short video formats. It’s is simple to use, but also offers advanced effect and animations.
Generating Ideas And Inspiration
AnswerThePublic helps you find out what people are asking about moving and it helps get you ideas for content or even introducing new special services people are searching for. ChatGPT can quickly generate ideas for social media captions, give you ideas for posting or even create whole calendar of social media posting.
Tools For Tracking And Analytics
Meta Business Suite is all-in-one tool for analyzing engagement, statistics and campaigns for both Facebook and Instagram. Google Analytics can give you powerful insights into website traffic, so you can understand how people coming from social media behave when visiting your website.
Social Media Management Tools
Creating and scheduling posts for Facebook and Instagram can be done from Meta Business suite, and it can save you time when posting the same content of both of these networks. Tools like Buffer or Later are affordable option for social management, and can give you a little bit more options, such as posting on other social media platforms, hashtags suggestions and multi-platform analytics.
What Movers Say About Our Marketing Strategy
We are a 5-star-rated digital marketing agency specializing in marketing for movers. See why movers trust us to boost their online visibility, leads, and bookings.
DIY VS. Moving Company Social Media Agency
Developing a Social Media Management strategy often takes a lot of time. You can choose to do it on your terms, or trust a professional agency specializing in moving companies to take care of it.
Do It Yourself Social Media
If you are running social media on your own, it will save you money upfront. However, to be successful in social media management, you will need to become familiar with content creation, analytics and social media strategy. Moreover, doing it yourself will give you full control over your social media posts and allow you to learn valuable skills that, in turn, can take a lot of your valuable time.
It will save you money upfront
Invest your time to learn and test what works for you
You must have basic technical knowledge
You don’t know what to expect
Social Media Agency For Movers Only
Hiring an agency specializing in Social Media Management for movers only means investment. However, it will save you the time that you would have to spend learning and testing different strategies. A professional agency will take care of everything from content creation to analytics, while you can focus on your business.
Investing in Social Media agency brings results
You won’t lose time learning and testing strategies
Niche specific experience with similar projects
Access to advanced analytics tools
cost of running social media for movers
Investing in Social Media Management will most certainly bring you measurable results, so you shouldn’t look at it as an expense, but as a chance to connect with your potential customers.
No Setup Fee & Long Term Contract
Our agency charges no upfront fees or setup costs, so we can begin improving your social media presence immediately. We don’t lock our clients into long-term contracts. Our goal is to earn your trust so we can continue working together only if you are happy with the results. Our team will manage everything on your social media, giving you the freedom to stop at any time, without any obligations.
Investment, Not Expense
You should think of Social Media as an investment and not just another expense. With our customized strategies made for moving companies that provide a wide variety of moving services, we will build long-term online visibility of your social media channels and increase your revenue by making sure your followers are converting into quality leads and paying customers.
stay ahead by following your competition
INDUSTRY NEWS
By keeping an eye on your competition you can get updated on news like price shifts or emerging services, so you’re not left behind.
CONTENT INSPIRATION
I’t not about copying, it’s about learning what’s working best, so you can use that knowledge to create your own content.
LEARN FROM MISTAKES
If you notice some content is not engaging audience, shift your attention to content that resonates more with your followers.
DISCOVER SERVICE GAPS
By researching what type of services aren’t provided by your competitors, you will get opportunity to offer special services.
KEEP TRACK OF PROMOTIONS
Get inspired with how they run special offers and discounts, so you can offer the same or even better deals for your followers.
SPOT MARKETING TRENDS
Observing what kind of ads are more engaging than the others can save you time (and money) when crafting your own ads.
NETWORKING OPPORTUNITIES
Your competitors may follow or tag suppliers and brands they are working with, which can be inspiration for new partnerships.
STAY MOTIVATED
Healthy competition is never a bad thing, as it pushes you to step up your own game and create even more engaging content.
FAQ About Social Media for movers
Still have some questions about Social Media Management for Moving Companies?
Here are some of the frequent ones we get.
What is a social media management service?
A social media management service is a service that keeps the social media pages and profiles of your moving company under control. Our management service upgrades your social media pages, keeps them updated by regularly posting different content, manages reviews and comments, and writes and launches ad campaigns to generate leads or raise brand awareness.
What is the cost of social media management services?
The average cost of social media management services on the market costs around $500 per month. This usually covers the basics, such as strategy development, content creation, scheduling posts, community management and performance tracking. However, it’s important to note that advertising costs are not included in this price, it requires separate budget which depends on how many people you want to reach and the type of campaigns you run.
What social media pages do you manage?
We can manage any social media platform your company already has, or help you set up new ones. For moving companies, the most popular platforms are Facebook, Instagram and TikTok, but we can also manage X (Twitter), LinkedIn YouTube and more.
What social media should the moving company have?
Facebook, Instagram, and TikTok are the most effective platforms for moving companies. They consistently deliver the best results when it comes to reaching new customers, building trust and booking more jobs.
Do you monitor comments, messages & reviews?
Yes, we actively monitor your social media pages, including comments, direct messages and reviews. Your pages stay under control and no one is left unanswered.
Does your social media management include advertising?
Yes, our social media management services can include advertising, but it’s not mandatory. You can start with profile setup and once your posts are active and consistent, you can choose a budget for paid advertising to boost reach and generate leads.
How do you measure results of social media?
We track important metrics, such as reach, engagement, clicks and leads, then send you reports so you always know how your social media pages are performing.
How To Start With Social Media Today?
In order for us to develop a tailored plan to improve your online visibility, we need you to set business goals and target audiences. Here are three steps for getting started.
01
short survey
First, make a short survey that helps us understand how your moving business functions and current social media needs so we can identify the key areas where we can improve your online presence.
02
Strategy Call
Secondly, we’ll call and discuss your goals in more detail. We will review your current online performance and present a customized social media plan that suits your business and budget.
03
Increased Visibility
When we have come up with a solid social media strategy, our team will implement it and improve your social media presence. Over time, you’ll notice increased visibility & traffic!