take control of your leads and book more moving jobs
Relying on shared leads from online providers means you are competing with multiple companies for the same potential customer. By using your website, social media and paid ads, every lead comes directly to your business, which means higher quality prospects, better conversion rates and better return on investment. In this guide, we will explain the importance of generating your own branded leads.
36
Moving Companies
We have helped 36 moving businesses
in the US to grow their company.
95%
Client Retention
Our clients stay with us
after 12 months of working together.
32,880+
Moving Jobs
In the last three years, we have generated
new moving jobs for our clients.
Leads for moving companies
If you want to promote your moving services and attract potential clients to find your moving company in search engines, you first need to know what SEO is.
What Are Moving Leads?
Leads for moving companies are potential people who have shown interest in hiring a moving service. They can come from multiple sources, either a lead providing platform or your own lead generation channels. A lead is a person who needs moving services and has taken a step towards contacting a mover, providing their personal details.
Why Moving Leads Matter?
Leads are valuable because they represent people ready to book a move. When a potential client reaches out to you by filling out a form, calls your company, or messages you through your online channels, they have already expressed intent to hire a mover. The quality of the lead depends on its source and exclusivity.
Proven Results. Happy Clients.
Check out real testimonials from our clients in Arkansas, Toronto, and Miami. Learn what changed for their business – and if you’re still unsure, you’re welcome to speak with them directly.
Types of moving leads
To better understand the different types of leads for moving companies, we can divide them into three main categories: shared, exclusive and branded leads.
Shared Leads
Most common type of moving leads, offered by lead generation platforms such as Yelp, Angi, Moving or Thumbtack. A potential customer submits request for moving services, and that lead gets distributed to multiple companies at the same time. Then, several movers are contacting the same customer, trying to win the job. While this can be a way to generate new jobs, it creates heavy competition where the deciding factor comes down to price, follow up speed or simply luck. You are constantly under pressure of offering discounts, just to stand out. They can bring in jobs, but usually require more effort, fast response times and aggressive sales tactics, with lower conversion rates compared to other lead types.
Offered by lead generation platforms
Yelp, Angi, Moving, Thumbtack
Lead distributed to multiple movers
Heavy competition
Low conversion rates
Exclusive Leads
Exclusive leads are much more valuable. Instead of being sent to five or six moving companies, exclusive lead is delivered to just one moving company. That means you don’t have to compete with others for the same client, so you can approach the conversation with more confidence. These types of leads will cost more than shared leads, but they come with higher chance of converting into paying customers, because the client isn’t getting multiple offers. With less competition, you also have more flexibility in pricing, rather than just trying to close quickly before someone else does. Exclusive leads are cheaper in the long run, since the conversion rates are higher and customers often see you as their only option.
Exclusive leads for one company
No competition for the same client
They cost more than shared leads
More flexibility in pricing
Higher chance of conversion
Branded Leads
Branded leads are considered the gold standard for moving companies. These are the leads that come directly from your own channels, such as your website, Google Business Profile or social media. When someone contacts you through these platforms, it’s because they’ve already seen your brand, checked out your reviews and liked what they saw. They are not just searching for the cheapest option, but reaching out because they want you specifically to handle their move. The key is making sure your website, services and reviews are standing out, so once these leads come in, they quickly convert to paying customers. Branded leads often become repeated business and long term referrals.
Gold standard for movers
Come directly from your channels
Website, GBP, social media
Trust is built before contact
Repeated business and referrals
Importance of branded leads for movers
High intent
When someone contacts you through your website, they have already shown interest in booking your services.
built on your seo
Every visitor who finds you through search, both organic or paid, is a proof that your company is visible where it matters most.
No competition
Leads captured through your website are most likely satisfied with what they saw and want to take the next step.
higher conversion rates
Compared to shared leads, branded leads convert better because you have gained their trust from the start.
cost effective growth
You are not paying to third party lead providers, you are investing into growing your own lead generating system.
strong customer trust
A professional website makes your company look reliable and trustworthy, which makes potential customers feel safer contacting you.
better quality jobs
A lot of moving leads that come from your website are going to be big jobs, not clients shopping for cheap prices.
Measurable Marketing
You can easily measure for which keyword your website is ranking and which keywords generate the most moving jobs.
how Do moving Leads actually Work?
Moving leads are the bridge between potential customers and your moving company. They represent people actively searching for moving services. Here is how they work.
Source
Source of a moving lead can be a lead provider platform, such as Angi, or your own lead generating channel, such as website, Google Business Profile or even social media profiles. Once you are present on these channels, customers looking for moving services can find and contact you directly.
Lead Info
From these sources, you receive leads in the form of customer details: name, phone number, email and moving request. Some platforms sell the same lead to multiple movers, while branded leads that come through your website are exclusive to you.
Conversion
The final step is turning the lead into a booked move. This depends on how fast you respond, how clearly you explain your services and how well you build trust. When getting a shared lead, you are competing with other moving companies who also presented their offers, while branded leads that come from your website are more likely to convert into paying customers.
Check Our Moving Company Results
Don’t take our word for it…
See what our numbers are saying!
AMS moving and delivery
North Little Rock, Arkansas, US
Website Built To Convert Visitors
SEO For Long-Term Lead Growth
Google Search Ads Campaign
GBP Optimization & Management
CRM Management & Tracking
Email & SMS Marketing
Positive Reviews Management
2
new trucks
37
NEW MONTHLY JOBS
102
NEW LEADS & CALLS
17.5$
LEAD COST
Prime movers
Miami, Florida, US
Website Built To Convert Visitors
SEO For Long-Term Lead Growth
Google Search Ads Campaign
GBP Optimization & Management
CRM Management & Tracking
Email & SMS Marketing
Positive Reviews Management
1
new trucks
28
NEW MONTHLY JOBS
83
NEW LEADS & CALLS
29.7$
LEAD COST
Coraza Movers
Nort York – Toronto, Ontario, CA
Website Built To Convert Visitors
SEO For Long-Term Lead Growth
Google Search & PMax Ads Campaign
Meta (Facebook & Instagram) Ads
GBP Optimization & Management
CRM Management & Tracking
Voice AI Agent For Inbound Calls
Email & SMS Marketing
Positive Reviews Management
4
new trucks
115
NEW MONTHLY JOBS
578
NEW LEADS & CALLS
20.1$
LEAD COST
how do Branded leads work for movers?
In order to build a high converting lead generation system, you must focus on the basics: Google Business Profile, professional website and traffic, both organic and paid.
Google Business Profile
Your Google Business Profile is the foundation of local visibility. When people search for moving services in your area, GBP helps your company show up in local results and Google Maps. Make sure it has all the essential information, such as photos, reviews, service area and working hours, and be sure to update it when needed.
Website
Your website is where leads decide if they want to contact you for the next step. A professional website optimized for conversion should have clear service pages, video testimonials and easy to fill short forms. The goal is to turn visitors into booked moves with strong CTAs.
Traffic
In order to consistently generate new moving leads, you need both organic and paid traffic. Organic comes from SEO strategies, while paid channels like Google and Meta ads put your business in front of people actively looking for moving services. Together, they bring steady, high quality traffic that keeps your lead generation system running.
Why We Are experts in lead generation?
PROVEN STRATEGY
Our lead generation system is built for movers and tested across the US, designed to bring you high quality leads that convert.
AFFORDABLE PRICES
We know that movers need fast results, and that’s why our strategy is designed to quickly bring in new and profitable moving jobs.
INDUSTRY EXPERTS
Our team knows the moving industry inside and out, and knows how to create campaigns that target the right people at the right time.
NO HIDDEN FEES
What you see is what you get. We deliver transparent lead generation services without any surprise costs.
NO CONTRACT NEEDED
The results should keep you working with us, not a contract, and that’s why we offer flexibility, you can pause or stop at any time.
RESULTS GUARANTEED
Our mission is simple: more moving leads for your business. From day one, you’ll see progress in attracting potential customers.
15+ YEARS OF EXPERIENCE
With more than 15 years of experience, we have mastered what works best for movers and developed proven strategies.
1 MOVER PER SERVICE AREA
We focus on only one mover per service area, so you will get our undivided attention during the lead generation.
Our Proven strategy for branded moving leads
With our proven branded leads strategy, we will help you improve your online channels, generate more quality leads and turn more prospects into moving jobs.
Google Business Profile
If you want to appear as a trustworthy local moving company, you should make a Google Business Profile. This free tool allows you to display your moving services, location, contact information, and customer reviews, and by optimizing your GBP, potential clients can find you on Google Search and Google Maps more easily.
Create a Google Business Profile
When making your own GBP, you should pay attention to include all the information that will separate you from the rest of the moving companies in your area. In addition to complete information about your services, you can put up high-quality photos of your team or encourage your clients to leave positive reviews.
Relevance
Relevance is one of the most important factors when you are optimizing for the local market. Your GBP has to match a user’s search query, so it is important to add specific details about the moving services you offer, such as commercial moves, cross-country relocations, packing & moving services, etc.
Distance
When a Google user searches for a moving company, the search engine usually first offers the ones physically closer to the user. This is why it’s important to optimize for distance, add an accurate address to your GBP, and mention all the locations, cities, or areas you service.
Prominence
Google takes into account how prominent your moving business is, that is, how reputable and trustworthy it is, by analyzing the reviews, ratings, and your business’s mentions across various platforms. Gathering more positive reviews and advertising your company on social media will improve your online reputation.
website design
Designed For Lead Generation
Your website is often the first impression potential clients have of your business. Having a modern, professionally built website instantly builds trust and positions you as reliable and credible. Highlight your services, benefits and testimonials from happy clients, making your potential customers far more likely to take the next step.
Optimized For Google
A well designed website is only effective if people can find it. With fast loading servers, built in SSL security and mobile responsiveness, your website won’t just look good, it will perform well too. These factors not only improve your search engine rankings, but also encourages visitors to stay longer and convert into paying customers.
content
Content That Answers Questions
When your pages are written with user intent in mind, they answer the exact question your visitors came with in the first place. By having a structured content around the most important topics, you provide complete and helpful information. This builds authority and keeps visitors engaged.
Authentic signals
The best way of answering the most important question – “Can I trust this company”, is to showcase real, authentic proof. Reviews, video testimonials, authentic photos of your team and trucks in action all serve as a strong social signals, showing that you are already delivering results for others.
Conversion Focused Elements
Professional website needs to guide visitors towards taking action. Strong CTAs, clear contact information and short surveys play a big role in user experience. These elements make it effortless for potential customers to reach out. This way, your website is working 24/7 to consistently bring you more moving jobs.
seo
Targeting The Right Keywords
SEO can be an effective way to consistently generate moving leads. By focusing on low competition keywords in your area (such as commercial movers), your business can rank for terms that people in your area are actively searching for, giving you a steady flow of quality leads, without relying only on paid ads.
Long Term Authority
SEO is a long term strategy, so expect to wait at least 3-6 months before noticing measurable results. Through detailed keyword research, GBP optimization and backlinking, your moving company gains long term authority. With a strong SEO foundation, your website becomes a consistent lead generator that grows alongside your business.
paid ads
Paid ads are one of the fastest and most reliable ways to generate moving leads. Unlike SEO, which takes 3-6 months to build, paid advertising puts your business in front of potential customers immediately. Most important advertising channels for movers are Google Ads, Meta Ads and Bing Ads.
Google Ads
One of the most powerful tools for lead generation because it puts your moving company directly in front of people actively searching for moving services. It captures high intent customers at the exact moment they are ready to book. With the right budget and targeting, Google Ads can bring in steady stream of quality moving leads.
Meta Ads
Facebook and Instagram ads are ideal for targeting audience based on location, interests and behavior. These highly visual platforms allow you to show video testimonials and visuals of your team, building trust even before someone starts looking for movers. They are also a great place for interacting with your past clients, reminding them of your quality service, so they know who to call when moving time comes again.
Bing Ads
Not being as large as Google means Bing Ads are not as popular with advertisers, but that is the advantage here, especially since they often come with lower ad prices. Many users on Bing are homeowners or professionals, which mean they are often higher value customers for moving companies,
monitoring and improvements
When you have implemented all the suggestions and strategies, it is important to keep track of its performance and see if there is anywhere you can improve it. There are various online tools for traffic monitoring, keyword rankings, and overall website performance.
Google Analytics 4
Google Analytics 4 is an online tool for tracking website traffic, user behavior, and conversions. It can provide detailed information about how visitors respond to and interact with your site so you can make the necessary changes if a problem arises.
Google Search Console
Google Search Console comes in handy if you want to monitor your site’s presence in Google search results. This is done by analyzing the keyword performance and finding potential errors affecting your rankings.
aHrefs
aHrefs is used to analyze backlinks, track keyword rankings, and conduct competitor analysis. The tool is very useful because it allows you to see how your site is performing in comparison to others in the moving industry and identify opportunities for improvement.
Ubersuggest
Ubersuggest is a tool that provides keyword suggestions, SEO audits, and competitive analysis. It can be a great online assistant in identifying new keyword opportunities, improving site performance, and tracking your ranking progress over time.
What Movers Say About Our leads Strategy
We are a 5-star-rated digital marketing agency specializing in leads for movers. See why other movers trust us to boost their online visibility, leads, and bookings.
Most Important Factors for moving leads
RELEVANCE
Leads must be directly related to moving services, that is, people who are actively planning to move, not just browsing.
FRESH LEADS
Old leads rarely convert, simply because there is a high chance that those people have already moved and don’t need your services.
QUALITY VALUE
High values leads aren’t just looking for the cheapest price, they care about service, reliability and professionalism.
JOB SIZE
Full home or long distance moving leads are always going to be more profitable than small moving jobs.
LOCAL FIT
Leads should match your local service area. Getting calls outside of your region wastes your time and money spent on leads.
VERIFIED CONTACT INFO
Accurate phone numbers and emails are crucial for getting in contact and securing moving jobs.
HIGH USER INTENT
The best leads come from people who are ready to book a move now, not from someone just asking around for price.
EXCLUSIVITY
Leads exclusive to only one moving company are far more valuable than shared leads, increasing your chance of closing the job.
DIY VS. Moving Company leads Agency
When it comes to generating leads for your moving business, you have two options: doing it yourself or hiring an experienced agency. Each approach has its upsides and downsides.
Do It Yourself Leads Generation
Handling leads on your own will save you money in the beginning. However, to successfully generate leads month after month, you will need to become familiar with technical optimization, keyword research, and paid ads. Being independent with building lead generation channels will give you full control over your strategy and allow you to learn valuable skills which, in turn, can be very time-consuming.
Cost-effective: you are not paying anyone to do it for you
Invest your time to research, learn, and test what works for you
You must have basic technical knowledge
Results are uncertain
Lead Agency For Movers Only
Hiring an experienced lead generation agency, proficient in optimizing websites for moving companies means investment. However, it will save you the time that you would have spent learning about leads and testing different strategies. A professional agency will take care of everything from keyword research and ads creation to technical optimization, while you can focus on your business.
Investment in leads service, which will pay off
You will not spend your time & wait for results
Knowledge & experience with similar projects
Advanced tools that you don’t need to pay for
How Much Do moving leads Cost?
The price of lead generation services for moving companies depends on your local area and the type of moving services you offer. However, it pays off in the long term!
No Setup Fee & Long Term Contract
Our agency has no upfront costs and setup fees, so we can start generate moving leads as soon as you are ready. Our agency does not practice long-term contracts, which means that we don’t want to bind you and want to give you the flexibility to continue working with us only if you’re satisfied with our work and the results. Our experts will handle lead generation, but you can quit anytime you like.
Investment, Not Expense
You should think of lead generation as an investment that will constantly bring you new moving jobs. With our strategies, specially tailored for moving companies that provide a wide variety of moving services, we will strive to build long-term online visibility of your website and increase the number of leads your channels are generating. Choose a package that suits your needs the best.
Best lead providers for movers
GOOGLE BUSINESS PROFILE
When people search for moving services nearby, a well optimized GBP puts you right in front of potential clients.
WEBSITE
A professional, well optimized website with clear services and contact forms works as your 24/7 leads generator.
SOCIAL MEDIA
Platforms like Facebook, Instagram and TikTok build trust and capture leads through organic content or paid ads.
GOOGLE ADS
Google Ads put your moving company at the very top of search results instantly, directly targeting people who need your services.
SEO
With strong SEO, your company ranks higher in local moving searches, bringing in consistent leads month after month.
ANGI
Listing your moving business on Angi gives you access to homeowners looking for local moving services.
YELP
Many people check Yelp before booking movers. A solid profile with positive ratings helps you capture quality leads.
THUMBTACK
A platform that matches movers with people actively looking for help, making it easy to attract new clients.
FAQ About Leads for Moving Company
Still have questions about leads generation for moving companies or our services? Check out these frequently asked questions to learn more and see how we help movers generate more leads.
What are leads?
Leads are people who showed interest in your moving business and service in a certain way (visited your website, contacted you via email or phone, subscribed to your newsletter, followed your brand on Social media, etc.)
What is the best way to get leads for my moving business?
The best way to get moving leads is to combine methods that improve your website traffic by reaching the top places on search engines with your website optimized for conversion, relevant content, and detailed keyword research. By combining SEO methods, paid ads, online directories, social media engagement, and other strategies, you can generate moving leads and grow your business.
What is the price of one moving lead?
The average price per shared moving lead is 10-100 dollars, but that doesn’t mean much because you can’t measure profitability upfront, especially with low-quality leads like the ones you buy online. Shared leads usually come with competition because other moving companies have also bought the list from the same reseller.
Why should I invest in branded moving leads?
Because it brings new and unique leads to your moving business which you can then transform to customers. It is one of the best ways to raise brand awareness, increase sales online, and grow your business.
Where do leads from your service come from?
Our service generates leads that are unique to your company. We use your website, newsletter, social media profiles, online directory profiles, and ads to create opportunities for interested customers to take action towards your company. We don’t have random lists of people in need of a moving company because we want to provide you with high-quality ones.
How can I tell if your leads are high-quality?
Every high-quality lead is a lead that fits your preferences. That means you can easily transform those leads into customers because they are already looking for movers and they are within your service area. Our lead generation works on that principle. We use your online presence to generate leads, meaning you will get unique leads that will find you on search engines, your online directories, or social media profiles and contact you about the moving service they need.
Should I buy moving leads online?
Buying leads online is not something we would recommend. Yes, most of them are cheap and you can get them in a short time, but they aren’t worth it because most of those leads won’t be usable. They may be out of your service area, look for services you don’t provide, even expired leads.
How To Start With leads today?
In order for us to develop a tailored plan to improve your online visibility and generate more leads, we need you to set business goals and target audiences. Here are three steps for getting started.
01
short survey
First, take a short survey that helps us understand how your moving business functions and current goals so we can identify the key areas where we can improve your online presence.
02
Strategy Call
Second, we’ll call and discuss your goals in more detail. We will review your current online performance and present a customized plan to generate more quality leads.
03
Lead Generation
When we have come up with a solid leads strategy, our team will start implementing all the necessary steps and you will begin to notice increased visibility & traffic!