When it comes to running a successful marketing strategy for a moving company, one question always comes up: which social media platforms actually work? While there are plenty of networks to choose from, only a few consistently bring in new customers.
Based on real-world experience, the platforms that work best for movers are Facebook, followed by Instagram, and more recently, TikTok. On the other hand, platforms like X (formerly Twitter) and LinkedIn rarely deliver results. This isn’t by chance – it has everything to do with where your audience spends time and the kind of content they engage with.
Facebook: Still the king for local service businesses
Targeting capabilities
Facebook remains the most effective social media channel for moving companies. One of the platform’s strongest features are its detailed targeting capabilities. Moving companies can create highly specific campaigns that reach homeowners, renters, or individuals who have recently engaged with real estate content. This means ads are shown to people who are most likely in need of moving services, increasing the return on money spent on ads. Facebook’s ad platform also allows companies to retarget users who have visited their website or interacted with their page, further increasing conversion potential.
Facebook groups
Local Facebook groups serve as a powerful source of organic leads. Many people ask for recommendations when planning a move, and a strong presence in these groups – either through active participation or satisfied customers tagging your company – can significantly boost visibility. Verified customer reviews on your business page also play a key role, acting as social proof and helping to build credibility with potential clients.
Messenger integration
Facebook’s Messenger integration provides a fast and personal way to communicate with potential customers. Automated chat options can improve customer service and increase booking rates.
Be consistent
To maximize visibility and credibility, you should aim to post on Facebook consistently – ideally one to two times per week. These posts can include behind-the-scenes photos and videos of your team in action, giving potential clients a real sense of how the company operates. Sharing video testimonials from satisfied clients can be especially powerful, as they provide authentic, relatable proof of quality service.
Instagram: Visual trust and local reach
Since Instagram is a primarily visual platform, high-quality photos and short videos are key to capturing attention and telling your brand’s story. This visual-first approach helps potential clients quickly get a sense of your working policy, attention to detail, and the overall care you provide during a move.
People naturally gravitate toward visual content, especially when making decisions about services that involve their personal space or belongings. By regularly sharing content that highlights your team in action, you build a relatable and trustworthy image. Instagram Stories and Reels are also powerful tools for adding a personal touch, sharing quick tips, or giving followers a behind-the-scenes look at daily operations.
Use hashtags and geotags
Hashtags and geotags further increase visibility by making your content searchable and discoverable by people in specific locations or those browsing moving-related topics. Using local hashtags (for example #MiamiMovers) and tagging neighborhoods or cities helps attract a more targeted audience – those who are most likely to need your services.
TikTok: Fast growth and strong organic reach
TikTok has become a powerful platform in the past few years, especially among younger audiences, and it offers a unique opportunity for moving companies willing to embrace creativity and authenticity. As a video-first platform, TikTok focuses entirely on short-form content, making it ideal for quick, engaging videos that highlight your work, team, and services. Movers who share behind-the-scenes action, time-lapses of packing or unloading, funny or relatable moving day situations, or even simple but useful moving tips can reach thousands, sometimes millions of viewers, often without spending a cent on advertising.
Going viral overnight
The platform’s algorithm favors content that is engaging and authentic over polished or overly professional posts. This means that even small companies can go viral if they provide value or entertainment in a way that resonates with viewers. A quick video showing how to wrap fragile items, organize a truck efficiently, or funny client reactions to fast and friendly service can gain serious traction. TikTok users are drawn to real, human content, so showing your team, your personality, and your work ethic goes a long way in building trust.
Local audience
Another major advantage is TikTok’s ability to target local audiences. TikTok’s localized discovery features help ensure that your videos are shown to users nearby, which is crucial for service-based businesses like moving companies. In addition, engaging with local trends or responding to comments with video replies can further boost visibility and interaction. Done consistently, TikTok can build strong brand recognition and attract a steady stream of organic leads.
X (Twitter): Fast-paced, but poorly targeted
Basically, X doesn’t perform well for movers. The content is short-lived, and users rarely search for local services here. It’s more of a newsfeed for opinions and trending topics, not a place where people go to find a reliable moving company. Even with paid promotions, the platform doesn’t offer the same level of local targeting or visual impact that movers need.
LinkedIn: Great for B2B, not B2C
LinkedIn is highly business-oriented and mostly used for networking, hiring, and career development. That means your average person looking to move isn’t on LinkedIn thinking about home services. Unless your company specializes in commercial or office moving, the platform won’t bring in much. Even then, the reach is narrow, and conversion rates are low.
Conclusion
Your ideal customers are already on Facebook, Instagram, and TikTok. These platforms allow you to target people based on location, behavior, and intent, and they let you tell a story with visuals and real-life proof. X and LinkedIn might sound like good options on paper, but in practice, they rarely deliver measurable results for moving companies.
Don’t waste time chasing platforms that aren’t designed for your business. Instead, focus your efforts where it matters – where people are actively sharing life updates, looking for recommendations, and checking out local services. Stay consistent, be authentic, and make sure your content is easy to find. Your next client could already be scrolling – make sure you’re in front of them.