Maximize your moving leads with proven pPC advertising strategy
If your moving business isn’t utilizing PPC ads, you are leaving a lot of potential leads on the table. With targeted PPC campaigns, movers can show up in front of people most likely to need their services, whether they are actively searching on Google or just scrolling through social media. With PPC, you only pay when someone clicks on your ad, making it a powerful way of generating quality leads.
36
Moving Companies
We have helped 36 moving businesses
in the US to grow their company.
95%
Client Retention
Our clients stay with us
after 12 months of working together.
32,880+
Moving Jobs
In the last three years, we have generated
new moving jobs for our clients.
Pay-Per-Click (PPC) Advertising
Want to quickly attract clients looking for moving services? See how you can put your moving company at the top of search results and social platforms, using PPC campaigns.
What Is PPC?
Pay-Per-Click (PPC) is an advertising strategy used to place your business in front of potential clients on search engines, social media platforms and relevant websites. It allows you to target people that might be needing your services based on their behavior. You only pay when someone clicks your ad, which makes it highly powerful way to attract quality leads.
Impression vs Click vs Lead
In Pay-Per-Impression type of ads, you pay each time your ad is shown, regardless of whether anyone clicks it. They can be useful for building brand awareness. In Pay-Per-Click model, you only pay when someone clicks on your ad, and each click is a potential client visiting your webpage. Pay-Per-Lead is the most advanced type of advertising, as you pay only when someone takes a specific action, such as calling or requesting a quote.
Proven Results. Happy Clients.
Check out real testimonials from our clients in Arkansas, Toronto, and Miami. Learn what changed for their business – and if you’re still unsure, you’re welcome to speak with them directly.
Most Common PPC Channels for Movers
To better understand the different types of PPC, let’s have a look at three main channels: Google Ads, Meta Ads and Bing Ads, as each channel offers unique opportunities for advertisers.
Google Ads
Google ads allows businesses to show their ads on Google search engine results page (SERP), as well as across its partner websites through the Google Display Network. The biggest advantage is intent based targeting of users who search for specific keywords (for example, long distance movers). These people are actively searching for services, which often leads to high quality leads. Advertising on this platform also enables retargeting, showing your ads to users who have previously interacted with your website. With detailed performance tracking, you can efficiently monitor campaign’s effectiveness.
Show up in SERP
Google Display Network
Intent based targeting
Retargeting possibilities
Detailed performance tracking
Meta Ads
Advertising on Facebook and Instagram gives you possibility of reaching people in social media environment, where they spend major part of their time. Meta Ads are based on discovery, increasing your brand awareness. This advertising channel offers strong location and interests targeting, which is ideal for finding real potential customers. Ads appear in feed, stories and reels, which is perfect for visual storytelling. Retargeting offers you possibility of showing up in front of visitors who came to your website, but didn’t request a quote. Compared to search ads, Meta Ads have relatively low costs.
Reaching people in social environment
Ads based on discovery
Location and interests targeting
Feed, stories and reels ads
Relatively low costs
Bing Ads
Bing Ads, now known as Microsoft Advertising, is often overlooked compared to Google Ads but it has its advantages. Ads appear on Bing, Yahoo and AOL search engines, and show up to audiences that are older, desktop-first and not heavily targeted by competitors. With lower cost per click and potentially higher return on investment, this advertising platform can be a great advertising platform for movers. It integrates with LinkedIn, enabling advertisers to reach people based on job title, industry or company size, which can be a great opportunity for commercial movers.
Appear on Bing, Yahoo and AOL
Audiences not targeted by competitors
Lower cost per click
Desktop first audience
LinkedIn integration
Benefits of ppc for moving companies
Fast LEADS
Unlike SEO which can take 3-6 months to see results, PPC ads start showing as soon as they are approved and gather quality leads.
targeting right people
PPC lets you target people based on their location, interests and search queries on Google and Bing.
cost effective
In comparison to traditional advertising, PPC is way more effective, as you pay only when someone clicks your ads.
works together with seo
PPC quickly brings people to your website, kickstarting traffic while your organic ranking starts to increase.
Brand Awareness
As people start seeing you more and more, you become trustworthy and when the time is right, customer will call you.
track your investment
Track your progress in real time, see what’s working and improve your campaigns to reach your professional goals.
budget flexibility
You are in full control. If your campaigns are working, you can increase your budget to get even more quality leads.
outrank competition
With a quality PPC campaign, you can get in front of your competition when someone searches for local moving services.
How Does PPC Work?
PPC advertising is one of the fastest way to reach new customers. Instead of waiting for organic traffic, PPC puts you in front of people searching for moving services now. Here is how it works.
Campaign Setup
Setting up your campaign is the first and very important step in PPC advertising, so make sure it’s done right. Select relevant keywords such as “movers in Chicago” and negative keywords that won’t bring you quality leads, such as “how to pack”. Define your local service area and choose campaigns goals.
Ad display
Once your campaign is live, depending on your advertising channel, your ads will start appearing in search engine results page, social media platforms, as well as third party websites. Ads are shown to people actively searching for moving services or, in case of display ads, to people most likely to need moving services in your area.
Pay Per Click
You pay only when someone clicks on your ad, making it very cost effective form of advertising. Once someone clicks, they are taken to your website/landing page, so having a quality website optimized for conversion is essential for a successful PPC campaign.
Check Our PPC campaigns Results
Don’t take our word for it…
See what our numbers are saying!
AMS moving and delivery
North Little Rock, Arkansas, US
Website Built To Convert Visitors
SEO For Long-Term Lead Growth
Google Search Ads Campaign
GBP Optimization & Management
CRM Management & Tracking
Email & SMS Marketing
Positive Reviews Management
2
new trucks
37
NEW MONTHLY JOBS
102
NEW LEADS & CALLS
17.5$
LEAD COST
Prime movers
Miami, Florida, US
Website Built To Convert Visitors
SEO For Long-Term Lead Growth
Google Search Ads Campaign
GBP Optimization & Management
CRM Management & Tracking
Email & SMS Marketing
Positive Reviews Management
1
new trucks
28
NEW MONTHLY JOBS
83
NEW LEADS & CALLS
29.7$
LEAD COST
Coraza Movers
Nort York – Toronto, Ontario, CA
Website Built To Convert Visitors
SEO For Long-Term Lead Growth
Google Search & PMax Ads Campaign
Meta (Facebook & Instagram) Ads
GBP Optimization & Management
CRM Management & Tracking
Voice AI Agent For Inbound Calls
Email & SMS Marketing
Positive Reviews Management
4
new trucks
115
NEW MONTHLY JOBS
578
NEW LEADS & CALLS
20.1$
LEAD COST
Why We Are Moving Company PPC Experts?
PROVEN STRATEGY
Our PPC campaigns are designed specifically for moving companies, consistently generating quality leads and booked jobs.
AFFORDABLE PRICES
Campaigns are optimized to deliver moving leads quickly, that’s why we bring movers new jobs at affordable prices.
INDUSTRY EXPERTS
We understand the moving industry inside out, allowing us to create PPC campaigns that target the right audience at the right time.
NO HIDDEN FEES
With our PPC management, you’ll know where your budget is going, without any hidden costs.
NO CONTRACT NEEDED
Our services don’t tie you into long term commitments and contracts. You can stop anytime you want.
RESULTS GUARANTEED
From day one, you’ll notice more clicks, more leads and more moving leads comping through your PPC campaigns.
15+ YEARS OF EXPERIENCE
We have over 15 years of experience, with focus on helping moving companies grow through PPC campaigns.
1 MOVER PER SERVICE AREA
We work with only one moving company per service area, ensuring your campaigns get our full attention.
Our Proven PPC Movers Strategy
With our PPC strategy, specially made for movers, your business will get maximum visibility and show up in front of real potential clients.
Website/Landing page
Before you create a PPC campaign, make sure your website is optimized for conversion, increasing your chances of collecting leads, once someone visits your website.
Top Bar
Your top bar should make it simple for visitors to reach you. Show your phone number, email address and social media icon at the very top, so potential clients don’t have to search.
Header
The header is usually the first thing people notice on your website. It guides visitors toward the most important content. You should put your logo prominently, because a professional logo instantly reassures people that they are dealing with a legitimate moving company. Navigation should be simple, with clear links to service details, service areas, about us and contact page. To encourage action, include a clear call-to-action button like “Get a Free Quote”.
Content
The content of your website should answer questions visitors may have, build trust with authentic photos, video testimonials and convince visitors to choose your company for their moving services. Start by establishing authority through your years of experience, licenses and strengths. Show people that their belongings will be in safe, professional hands.
Highlight your benefits
Explain what makes your company different, things like affordable rates, insurance, stress-free moving process and last-minute jobs are all strong selling points. Reassure them with authentic photos of your team in action connecting your visitors with the people who will handle their belongings.
Trust Signals
Trust is built even more strongly with video testimonials of happy clients. Hearing real people describe their positive experience ads emotion that written reviews cannot match. Embedding your best Google reviews directly on your website provides additional credibility, proving that you deliver on your promises. be sure to display certifications, licenses and professional memberships to reinforce credibility.
Transparency
Transparency is key in the booking process, so make sure to outline the steps clients can expect, from submitting a request to moving day. Share your pricing clearly, breaking down rates or offering free estimates to eliminate confusion. Provide a service area list so clients know exactly where you operate.
Footer
The footer can be one of the most powerful places for turning interest into action. Use this space to share a short “about us” summary that reminds visitors what you stand for and why is your company different. Repeating your list of services here is a great way to reassure people into taking action. Always include a final call-to-action, so you don’t miss the chance to capture leads before visitors leave. Contact information should be easy to find, with your phone number, email, address and business hours clearly displayed. Finally, quick links to your terms of service, privacy policy and contact page make your website simple to navigate.
Google ads
Advertising on this platform gives moving companies two high-impact PPC campaigns: Search ads (text ads that appear when people are actively searching for moving services) and Performance Max (campaign that puts you in front of potential customers across various platforms, such as Google Maps, YouTube, partner websites and more).
Google Search Ads
This is where you target user intent. People who type “local moving company” or “long distance moving quote” are actively looking for services that you provide.
How to set up a Google Search PPC Campaign
When setting up a search campaign, pick “leads” as campaign goal and set the network to search. Target precise service areas in which you operate and schedule ads to run during hours you can answer. Start with a realistic daily budget and choose smart bidding for leads.
Keyword Targeting
When choosing keywords, target the ones that represent services that you offer, such as “long distance movers in Illinois”. It’s important to build a negative keyword list, so you don’t pay to advertise for box-buyers, job seekers and DIY searches (some examples may include “boxes”, “truck rental”, “job”, “cheap movers”).
Ad Copy
Your ad should represent key features that you offer. Be sure to include city, trust signals (licensed, insured), quick CTA (request a free quote). Call extensions and link for requesting a quote make it easy for potential customers to take the next step.
Budget
Budgets are set on a daily basis. Based on our experience, a minimum of $50 per day is recommended to achieve meaningful results. Lower budget may not provide sufficient CPC (cost per click) to achieve higher ad positions, which can negatively impact your campaign results.
Performance Max Ads
Use Performance Max Ads to scale beyond Google Search. It will find potential customers on YouTube, Gmail, Maps, partner websites and more. It can be a powerful way to visually showcase your team, trucks and moving process.
Meta ads
Meta ads are perfect for reaching people on Facebook and Instagram, where they spend a lot of their time. These Ads are discovery based, which means users see your ad in feed, stories and reels, even if they aren’t actively searching for your services.
Targeting options
Meta ads offer precise targeting options based on location, interests and behaviors. That is essential for movers, as you can target people who recently searched for moving-related content, live in your service are or have a big life events such as buying a home.
Ad Placement
Ads can appear in feed, stories and reels, allowing for different ad formats. Feed ads are perfect for high-quality photos of your team in action. Story ads are ideal for engaging clips of your moving process or offering time-sensitive promotions. With Reels Ads, you can showcase your unique benefits and build trust with video testimonials from happy customers, ending with a call to action to clearly guide potential customers to take the next step.
Ad content
Be very thorough when creating your ad. Use strong, eye-catching visuals, preferably videos. Make sure to include elements that gain the viewer’s trust, show that you are experienced and reliable, highlight your services and guide viewers to take the next step with a call-to-action.
Retargeting
Facebook and Instagram also offer retargeting – showing ads to people who interacted with your website, but didn’t request a quote. This increases the chances of converting into actual customers.
Budget
Meta Ads usually have a lower cost-per-click when compared to search campaigns, making them cost-efficient. Start with a moderate daily budget of $10-$20, see what works and then scale your campaigns for even more leads.
Bing ads
Bing ads, now called Microsoft Advertising is often overlooked compared to Google Ads, but it has unique advantages.
Keyword Strategy
Bing Ads work similar to Google Search campaigns. Use high-intent keywords such as “long distance movers Chicago”. Also, you need to build a negative keyword list to exclude irrelevant searches, or searches that may not end up with quality leads (truck rental, DIY moving, packing tips).
Ad Copy
When creating an ad copy, highlight your moving services, trust signals and add effective call to action, such as “Get a free quote today”. Similar to Google, you can ad call and website extensions, making it easy for people to take the next step.
Retargeting Opportunities
Bing also offers powerful retargeting options through Microsoft Audience Network, allowing you to show up time after time to visitors who interacted with your website but didn’t request a quote.
Budget and Optimization
Bing is less competitive than Google, which means you’ll need to pay less to see the results. Start with daily budget of $20-$30 and monitor keyword and device performance. Bing is mainly used for desktop-first users, so have that in mind when reviewing campaign performance. Use automated strategies such as Maximize Conversions, once you have enough data.
Tools To Track PPC Success
Google Analytics
This essential tool provides detailed insights, such as traffic sources, user behavior and conversions coming from your paid ads. By analyzing metrics such as bounce rate and conversion paths, you can understand which keywords are driving high-quality leads and adjust your campaign accordingly.
Google Tag Manager
Google Tag Manager allows you to manage all tracking codes and pixels in one place. For PPC campaigns, GTM makes it easy to set up conversion tracking for actions like form submissions or phone calls.
aHrefs
aHrefs is used to analyze backlinks, track keyword rankings, and conduct competitor analysis. The tool is very useful because it allows you to see how your site is performing in comparison to others in the moving industry and identify opportunities for improvement.
Ubersuggest
Ubersuggest is a tool that helps you discover high-performing keywords and understand competition levels for your target keywords. It also offers site audit, ensuring your website is optimized for conversion, and offers opportunity for identifying new keyword opportunities to improve campaign efficiency.
What Movers Say About Our pPC Strategy
We are a 5-star-rated digital marketing agency specializing in PPC for moving companies. See why other movers trust us to boost their online visibility, leads, and bookings.
Do It Yourself VS. Moving Company PPC Agency
When it comes to PPC, you have two options: managing campaigns yourself or hiring a PPC agency that specializes in moving companies, each with its advantages and challenges.
Do It Yourself PPC
Managing PPC campaigns on your own can save you money at first. However, running successful campaign requires certain technical knowledge, such as keyword targeting, ad copywriting and performance tracking. Being independent gives you full control over your campaign strategy, but can be time consuming, and results are uncertain.
Cost-effective: no agency cost
Invest your time to learn targeting, copywriting and management
You must have basic technical knowledge
Results are uncertain
PPC Agency For Movers Only
Hiring a PPC agency experienced with moving companies is an investment that saves your time and maximizes your campaign results. A professional team will use professional tools to handle campaign setup, target specific keywords, create ads and optimize performance, giving you time to fully focus on your moving business.
Investment that will generate leads
Time-saving: no need to learn technicals
Specialized experience with moving industry campaigns
Advanced tools that you don’t need to pay for & learn to use
How Much Does PPC For A Moving Company Cost?
The cost of PPC campaigns for movers can vary depending on your advertising goals. The good news is that, when managed properly, every dollar spent is an investment towards booked jobs.
No Setup Fee & Long Term Contract
Our PPC service has no upfront setup fees, so we can start running your campaigns immediately. Also, we don’t believe in long-term contracts. You stay with us because you see results, not because you’re locked in. Our team will handle everything from campaign creation to daily optimization, and you can pause or cancel anytime if you are not satisfied with the campaign results.
Investment, Not Expense
Think of PPC as a direct investment in your moving business, one which will definitely pay off when done correctly. With targeted campaigns designed specifically for movers, we make sure your ads are seen by people actively searching for moving services in your area. Each campaign is tailored to your goals, and you’ll see measurable results and positive return on your ad spend.
PPC Tips For moving company owners
LOCAL KEYWORDS
Use keywords that include your service area, such as “Miami movers” to attract clients who are actively looking for nearby movers.
LOCATION TARGETING
Set your PPC campaigns to target only the specific service areas in which you operate, so you don’t lose money on irrelevant clicks.
AD EXTENSIONS
Use ad extensions such as direct call, to give potential clients an easy way to contact you directly from your ad.
WEBSITE PAGE STRUCTURE
After someone clicks your ad, landing page should be well structured to match the moving service being promoted.
TRACK CONVERSIONS
With proper conversion tracking, you will know exactly how many phone calls, form submissions and jobs came from ads.
NEGATIVE KEYWORDS
Filter out keywords that don’t bring moving leads, such as “DIY moving”, so your budget goes towards potential customers.
MONITOR AD PERFORMANCE
Regularly reviewing campaigns helps you spot what’s working, so you can scale the ones bringing the most moving leads.
RETARGETING
Stay in front of people who visited your website but didn’t request a quote by using retargeting ads.
FAQ About Moving Company PPC Marketing
Still have questions about PPC for moving companies or our services? Check out these frequently asked questions to learn more and see how we help movers grow their leads and bookings.
Is advertising on Google or Facebook expensive?
Advertising on Google or Facebook can be expensive, especially if you are not familiar with ad setup, conversion tracking, and adjusting the results to your needs. If you want to keep the advertising within your budget, hire experts who will adjust campaign strategy to your goals and possibilities.
Why is PPC management important?
PPC management keeps your ads in check, making sure every ad set and campaign is profitable. This is the best way to prevent you from wasting your money on ads that don’t perform well.
Who will work on my PPC campaign?
We will provide you with a project manager who will lead a team of experts who will analyze, create, track, and adjust your advertising campaign. This project manager will be a communication channel between you and the experts handling your campaign.
How do PPC agencies track campaign results?
PPC campaigns are tracked through metrics like quote request, call tracking and conversion rates. These metrics allow us to readjust strategies, making sure that each campaign generates as many quality leads as possible.
Do I have to write content for ads?
No, you don’t have to write ad content, but you will have to provide information about your company (service area, team members, types of services) and materials such as pictures or videos (your moving trucks, moving team, etc.), so we can make captivating and true ads about your moving company.
How much does your PPC service cost?
The PPC service cost depends on the advertising platforms you choose, plus our service fee. We recommend starting with at least $50 per day on Google Ads, while Meta Ads and Bing can deliver solid results starting from just $20 per day. The final price depends on what you decide to go with after you reach out through our Get Started page.
What is a good ROI for PPC ads?
A strong ROI with PPC ads would be 3:1, meaning if you invest $1000 in your ads, you should get at least 3000, for example 3 jobs worth $1000
What should moving companies consider when choosing a PPC agency?
A strong ROI in PPC is typically around 3:1. In other words, if you invest $1000 into ads, you should aim to generate at least $3000 back, for example, securing three jobs worth $1000 each.
How To Start With PPC Today?
To launch a PPC campaign that generates leads, it’s important to outline what you want to achieve and who you want to reach. We will start with these three steps.
01
short survey
First, fill out a short survey so we can learn how your moving business works and what type of leads you want from PPC. This helps us focus on the campaigns that matter most.
02
Strategy Call
Next, we’ll have a call to go over your goals and review your current advertising strategy. We will then tailor PPC plan to maximize number of quality leads using the budget you set.
03
Launch and optimize
Once the strategy is ready, we will launch your ads across multiple platforms. Our professional team will continuously monitor and optimize your PPC campaigns, bringing you quality leads.